Post-Show Tear-Down to Pipeline: Turning Badge Scans into MQLs
Post-Show Tear-Down to Pipeline: Turning Badge Scans into MQLs
After a successful trade show, the work doesn’t end when the last booth is taken down. Implementing an effective post show follow up strategy is essential for converting badge scans into Marketing Qualified Leads (MQLs). Here’s how to make that process seamless and efficient.
Post show follow up allows you to reconnect with leads while the event is still fresh in their minds. Quick outreach boosts your chances of converting these prospects into paying customers. Don’t let leads dwindle; instead, close the loop with same-week outreach for maximum impact.
Trade Shows to Target
When engaging in a post show follow up, focus on key events happening nationwide. Major trade shows like The XYZ Expo can yield significant leads, so prioritize follow-ups accordingly.
Effective Strategies for Post Show Follow Up
Utilize the following strategies to make your post show follow up efficient and impactful:
Segment contacts based on their interests and engagement during the show.
Leverage technology to manage badge scans and follow-up workflows effectively.
Send personalized emails within the same week to maintain engagement.
Aluminum-Based Modular Booth Systems
Consider utilizing aluminum-based modular booth systems in your next trade show. These boast rapid setup, reducing your logistics and labor costs. Unlike traditional booth setups that require heavy and expensive materials like wood, aluminum systems are lightweight and can be assembled swiftly, saving you time and money for your post show follow up.
Utilizing Local Expertise
As a U.S.-based company with workshops in Los Angeles, Chicago, Las Vegas, and Orlando, we offer same-day or last-minute services. Our deep experience in all major U.S. convention centers ensures we understand the landscape for effective post show follow up.
Incorporate local knowledge into your follow-up strategy for best results, and don’t hesitate to contact our team for assistance.
